A Jungian & Marketing Lens on the Future of Nomadic Travel. Carl Jung believed archetypes are universal patterns shaping human motivation and behaviour. In the nomad economy, archetypes influence where people choose to travel, how long they stay, what they value in accommodation, how and why they spend money if there are events and community there to encourage it. Furthermore, and you can see this first hand at the Nomad festivals, what creates loyalty and belonging. Nomads don’t just book stays. They choose environments that support who they are becoming.
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